e.l.f. Cosmetics e.l.f. Power Grip Primer + 4% Niacinamide product packaging

e.l.f. Cosmetics

e.l.f. Power Grip Primer + 4% Niacinamide

4.6·14,703 Amazon ratings

$10.00

The viral clear gel primer that grips makeup in place while 4% niacinamide hydrates and evens skin tone. Sticky-then-smooth, never greasy.

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  • Makeup
  • Primer
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e.l.f. Cosmetics
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e.l.f. Cosmetics

What Amazon shoppers say

Quoted from the Amazon listing, captured August 2026.

5.0

Top tier primer

Top tier performance from this primer! It dries quickly for fast foundation application. It also helps my make up stay in place ALL DAY and keeps it looking as fresh as it did the moment I put it on!

Amazon customer · July 13, 2026

5.0

Another HOME RUN for E.L.F!!!!

This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing

Amazon customer · August 26, 2025